Speaker 1: Okay, good afternoon everyone. I hope you can all see me share my screen. Let me just make sure, right, just a few things before we get started. If you’ve got any questions, please just use the chat or you can use the […]
Okay, so that’s me, Mike Google ad specialist. I have been one for over 13 years set up managing campaigns for a wide range of clients in different industries. So I’ve worked with a lot of small, medium large companies and I’ve been doing this. I […]
Okay, so in this video I want to talk about promotional vouchers that are provided by Google, and the reality is there’s been a lot of confusion amongst advertisers, especially those who are new to Google Ads advertising. They’ve heard about promotional voucher and they […]
So in this video I want to talk about Asset Audience Manager a feature that is important, especially if you’re running certain campaign types and you’re promoting your business and targeting people and so forth. So Audience Manager is a feature that has become very […]
Hi there my name is Mike and in this video I just want to share with you the asset library feature in Google Ads. If you’re running campaigns, especially display campaigns, you may actually want to know what this feature does, how you can use […]
So you’ve probably heard of attribution settings in Google Analytics or even Google Ads. And if you’re running campaigns, if you’ve got an account, then you are using one at the moment, but you can definitely change it updated to whatever your needs or requirements […]
So from time to time you may wanna add more people to your analytics account. This could be web developers, this could be a marketer, someone who’s managing things and probably updating it for you. And many clients I work with always, many times I […]
Okay, so now that we are using the new Google Analytics for we need to be able to link it with different platforms. And in this video I’m gonna be talking about linking it to Google Ads. If you’re running Google Ads campaigns or planning […]
It’s great to be able to carry out research into competitors as you are doing your SEO and wanting to rank highly for some of the keyword phrases that you find. In fact, you know, really can’t do a CEO without taking into consideration who […]
Okay, so we wanna look at competitive research. If you are running PPC campaigns, you will do some research to find out what budgets to set, how much you’re likely to spend for each click. But a good place to start as well is to […]
So in this video I just want to talk about improving conversion rates. As you manage your campaigns, you’re gonna have to really focus on improving those rates to obviously improve the overall performance of your campaigns and to make them profitable. So whether you’re […]
Now as a keyword metric quality score, which we looked at in the previous video, is a metric that you can see in your reports, as we can see down here. Now, there are some factors that determine quality scores and you can add them […]
